We know law firms. We know what drives their performance. Our work fuses deep industry knowledge with cutting-edge business science research from the world’s leading business schools. We are unrelentingly committed to outstanding outcomes for our clients. We don’t just offer generic solutions that seemed to work elsewhere. Instead, we delve into your world to understand your unique circumstances, challenges and aspirations. Our clients trust us to challenge their thinking, and to dig deeply enough to uncover not just the first or most expedient, but the very best solution.

Sustainable competitive advantage is a business-critical imperative at the very core of your success. In essence, it means creating unique configurations of assets, capabilities, and other resources that allow your firm to outperform its rivals in ways they can’t easily match. It is grounded in the  so-called Resource-Based View of the Firm (RBV), a business theory that has fundamentally shaped thinking on strategy for half a century, or more.

In law and other professional services firms, sustainable competitive advantage success derives from three main kinds of resource: the capabilities of your team, the strength of your relationships with clients and other key stakeholders, and the power of your firm’s reputation. Capabilities, relationships, reputation. It on building these three pillars that we focus, to help you create open sea, strategically, between your firm and its rivals.

This approach moves well beyond the outdated positioning view of strategy that dominated before, and is still used by many of our rivals. We believe that firms should focus less on rankings and market position and more on thoughtfully building the core resources that drive their client value propositions. This, in turn, leads to more powerful market positioning. A truly market-leading position comes from powerful sustainable competitive advantage – not vice versa.

Whether you’re reviewing your strategy, considering a merger, or pondering your best strategic reaction to the existential sustainability/ESG issues of our time, our overall approach to supporting you is similar. We help you identify the most material issues and the resources that you need to deliver unmatched value to your clients, to set your firm apart in ways that cannot be easily replicated by your rivals. We help you identify the resources that you need to deliver that. We help you develop a business model that distils into the best performance for your firm. We help you to build sustainable competitive advantage.