Robert F. (Rob) Millard PhD

I founded Cambridge Strategy Group in 2012, following a period as in-house business strategist at Linklaters in London. I hold a PhD in business strategy from the Adam Smith Business School at the University of Glasgow and an MBA (also with a strategy focus) from Henley. My PhD research analysed drivers of success in 73 large U.K. and U.S. large law firm mergers that took place between 2002 and 2017. In 1998, I participated in the second-ever Leadership in Professional Service Firms program at the Harvard Business School.

I have authored or co-authored ten books and a great many articles on law firm strategy and management and I speak frequently at conferences on topics related to this – especially on how law firm strategy and business models are evolving in the 21st Century.

My work with law firms over the past two decades has spanned the globe. I have been privileged to work with several elite global firms, and leading firms in more than a dozen jurisdictions, on all the continents, obviously excepting Antarctica. I have also advised other kinds of professional services firms on business strategy and solving complex challenges; also a quasi-governmental regulator in the Caribbean region.

I co-chaired the International Bar Association (IBA)’s Law Firm Management Committee in 2016/17 and served on the steering committee of the IBA’s Presidential Task Force on the Future of Legal Services. I am a past chair of the American Bar Association (ABA)’s International Law Practice Management Forum (now part of its Law Practice Division.) I was one of the founders of the IBA’s signature Building the Law Firm of the Future conference that is held in London each year.

As a young man, before embarking on my career as a management consultant, I served as an area ranger in the Etosha National Park in Namibia, responsible for 577 square miles of big-game wilderness in the extreme west of the park. My military service included commanding a company in a mechanised infantry battalion.

I am an active member of the International Institute for Strategic Studies, the International Bar Association, the Academy of Management.

Direct line: +44 1223 655-352
Mobile: +44 7508 510 824
Twitter/X: @robmillard

If you have engaged Rob for a speaking or teaching assignment and you require photographs of him for promotional purposes, a selection may be found here.


For larger scale, complex work, or when otherwise in the best interests of clients, I team readily with other leading experts. Recently, such collaborations have included with:

Mark Shapiro
New York based law firm strategy consultant
Blaqwell Inc

Jamie Fraser
Legal operations specialist
Nineninesix Solutions

Dr John Henry Looney
Sustainability specialist and board advisor
Sustainable Direction

Stephen Revell
Law firm strategist and change management specialist
Making Change Happen

Tom Wilkinson
Recruitment specialist
Wilkinson Partners

Fernando Pelaez Pier
Latin American law firm strategist and governance specialist
FPelaez Consulting

Cambridge Strategy Group is also a member of the Professional Practice Alliance (PPA) which is an alliance of specialists advising professional service firms. Other core PPA members include the law firm CM Murray and compensation specialist PEP-Up.